Advertising Specifications

STANDARD UNITS

  • Spread measurements include a gutter grind off of 1/8″ on each side. Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed.

DIGITAL REQUIREMENTS:

Executive Counsel is perfect bound, trimmed to 8″ x 10 1/2″. Only digital files are accepted. Tiff/It-P1 or PDF format is preferred. Please follow the SWOP Specifications for Web Offset Publications for four-color ads.

BLEED INSERTIONS:

All bleed pages must have 1/8″ bleed on all sides. Type and important subject matter should be kept 3/8″ from trim on ALL sides. Bleed insertions must be designed to run on both right- and left-hand pages. Instructions for positioning bleed advertisements to trim size, showing bleed, must be noted.

COLORS, SCREENS, AND INKS:

All advertisements, including two-color, must be supplied so that the ad is produced in four-color process. All PMS or spot colors must be converted to process. A line screen of 133 is recommended for all ads. Density of ink coverage should be no greater than 300% for all four-color ads. Where a large solid or very dark neutral or black background is to be reproduced, the undercolor should be reduced so that the density does not exceed 260%.

PROOFING:

Acceptable color proofs (such as: Kodak Approval, Epson, Canon) must be supplied to ensure color accuracy. Executive Counsel is not responsible for color accuracy for ads supplied without an acceptable proof. Proofs must be pulled from the supplied digital ad files.

TIFF/IT-P1 File Specifications

  • TIFF/IT-P1 Format on Macintosh formatted CD-ROM or 100 MB Zip.
  • The Final Page (FP), Continuous Tone (CT), Linework (LW) and Hi-resolution Contone (HC) files for each ad – HC File Type has to be set to TIFF.
  • The files should be named with the following extensions:
    • Final Page File: Filename.FP
    • Continuous Tone file: Filename.CT
    • Line Work file; Filename.LW
    • Hi-Res Contone file: Filename.HC
    • After the TIFF/IT files are created, DO NOT RENAME the files.
  • The LW and HC file should be 2,400 dpi.
  • The CT file should be SWOP (CMYK) between 200 and 400 dpi; Res 12.
  • Total area density should not exceed SWOP 300%.
  • All required image trapping must be included in the file.
  • The black text should be merged with the Line Work file.
  • Right Reading , Portrait Mode only, 100% Size, No Rotations.
  • Standard Trim, Bleed and Center Marks in all separations, 1/2″ outside Trim.
    (No marks included in the “live” image area).
  • The paste board area should be consistent with the page. The page should be centered in the paste board area.
  • Maximum dimensions (including all Marks, Color Id and Agency info):
    Magazine Trim Size = 8″ x 10 1/2″
    Single page file = 11″ wide by 17″ high
    Spread page file = 19″ wide by 14″ high
  • Provide complete directory of disk.
  • Digital proof (Color or B/W) which represents the digital file.
  • For color guidance on press- 1 Digital, Press, or Off-press proof which meet SWOP specifications.
  • Include 5%, 25%, 50%, 75%, 100% C, M, Y, K color strip for quality control.

PDF Files Specifications

  • PDF Format on Macintosh formatted CD-ROM or 100 MB Zip.
  • High-resolution images and fonts must be included when the PDF file is saved.
  • Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 300 and 400 dpi.
    No RGB or JPEG images. Do not nest EPS file into other EPS files.
    Do not embed ICC Profiles within images.
  • All required image trapping must be included in the file.
  • Total area density should not exceed SWOP 300%.
  • Only use Type 1 Fonts. No True Type fonts or font substitutions.
  • Right Reading , Portrait Mode only, 100% Size, No Rotations.
  • Standard Trim, Bleed and Center Marks in all separations, 1/2″ outside Trim.
    (No marks included in the “live” image area).
  • Maximum dimensions (including all Marks, Color Id and Agency info):
    Magazine Trim Size = 8 ” x 10 1/2″
    Single page file = 11″ wide by 17″ high
    Spread page file = 19″ wide by 14″ high
  • Provide complete directory of disk.
  • Digital proof (Color or B/W) which represents the digital file.
  • For color guidance on press- 1 Digital, Press, or Off-press proof which meet SWOP specifications.
  • Include 5%, 25%, 50%, 75%, 100% C, M, Y, K color strip for quality control.

ALL MATERIALS SHOULD BE SENT TO:

Catherine Fick
Publishing Experts
101 Avenue of the Americas Suite 1206
New York, NY 10013
w 646.638.4750 ext. 12
f 646.638.4756
c 917.716.9396
cfick@publishingexperts.com

Please specify publication and issue date on the outside of the package.

Questions regarding materials should be directed to:

Catherine Fick
646.638.4750 ext. 12
cfick@publishingexperts.com

 

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